Purpose Pyramid: Science Communication Lab (SCIL)

LEVEL

FOCUS

GUIDING QUESTION

SCIL EXAMPLE

PURPOSE

Why we exist

Why does the Science Communication Lab exist?

To enhance the effectiveness and impact of scientific research by empowering students, faculty, and researchers to communicate complex scientific ideas clearly, ethically, and engagingly.

ASPIRATIONS AND QUESTS

What we solve

What fundamental challenges are we addressing?

We address the challenge of making science more accessible and relevant to diverse audiences — from academia to industry, policymakers, and the general public.

Strategy: How we win

• Structure and Governance: Establish clear communication frameworks and best practices for science writing, public speaking, and digital communication.

• Experiments and Initiatives: Run workshops, seminars, and real-world collaboration projects that test and improve science communication skills.

• Technologies and Capabilities: Develop digital tools and platforms that assist in effective science communication (e.g., SCIL platform for content creation, feedback loops, and performance analytics).

• Partnerships and Platforms: Create partnerships with scientific communities, policy organizations, and industry stakeholders to expand the reach and impact of science communication efforts.

GOALS AND METRICS

What we track

How do we measure progress and effectiveness?

• Growth in the number of internal collaborations (GSFS, Kashiwa Campus).

• Growth in the number of collaborations with external stakeholders (e.g., government, NGOs, industry).

• Student and faculty participation in SCIL programs. Profiles Created, Members Onboarded

• Improvement in communication clarity and impact as measured by feedback from non-expert audiences.

• Increased visibility of GSFS research in public media and industry sectors.

• Success rates of SCIL-supported publications, presentations, and policy briefs.

REWARDS AND INCENTIVES

How we inspire / accelerate

What keeps people motivated and accountable?

• Recognition of communication excellence through SCIL awards, certificates, and public acknowledgements.

• Opportunities for students and faculty to contribute to high-impact science communication platforms and projects.

• Access to exclusive SCIL-led events, networking, and mentorship.

• Tangible outcomes such as media placements, conference invitations, and professional recognition for successful communication initiatives.

VALUES

What we believe / how we behave

What principles guide our thinking and actions?

• Clarity and Precision: We strive for clear, concise, and accurate communication of complex ideas.

• Inclusivity: We communicate science in ways that are accessible to diverse audiences, including underrepresented communities.

• Ethical Responsibility: We uphold the integrity of scientific facts and avoid distortion for convenience or influence.

• Collaboration: We believe that effective science communication emerges from cross-disciplinary dialogue and teamwork.

• Continuous Learning: We are committed to improving our communication skills and adapting to new technologies and methodologies.